Stress Urinary Incontinence (SUI)

What is Stress Urinary Incontinence (SUI)?

It is defined as leakage of urine on exertion. When extra pressure is applied to the abdomen, the bladder can leak if you have weakened pelvic floor muscles or damaged ligaments. This means you may experience bladder leakage when you work out, lift something heavy, sneeze, cough or laugh.

How can Efemia Bladder Support help?

How common is SUI?

You’re not alone!  It’s the most common type of incontinence and can affect up to 40% of women.

“Around 7 million women have some degree of incontinence and it’s a hidden problem, because so many are too embarrassed to seek help,” says Jeremy Ockrim, a consultant urologist at the Hospital of St John and St Elizabeth in London. A survey in 2016 revealed that around 4 in 10 women feel too embarrassed to discuss this issue with a healthcare professional and many women don’t realise it can be a manageable condition.

It’s important we end the taboo over this common health issue and raise awareness to encourage women to share their experiences and solutions.

However, we do appreciate that many will wish to keep their bladder issues private, so we suggest discussing your options with trained professionals at your local GP or urogynaecology clinic.

What causes SUI?

Stress incontinence is mainly caused by weakened pelvic floor muscles (the group of muscles which wrap around the underside of your bladder and back passage). Things like pregnancy, childbirth, menopause, surgery and medication can weaken your pelvic floor muscles. Additionally, if you are overweight, have a cough or have been constipated for a long time, this may also contribute to SUI due to ‘wear and tear’ of the pelvic floor.  

What else can I do to help my SUI?

It’s important to seek advice from your GP or a local NHS continence service.

Lifestyle changes your GP may recommend 

  • Reducing caffeine intake
  • Losing weight if you are overweight or obese 
  • Stop smoking if you are a smoker 

Pelvic floor muscle training: 

  • Specialists can give you an exercise programme to help you train your muscles.
  • This involves a minimum of 8 contractions at least 3 times a day, for at least 3 months.

You can find other non-surgical approaches and surgical procedures to help with SUI on the NHS website.

Learn more


 “Efemia is incredible! I have always been really active and for a long time looked for a solution to stop leaking when I run. Efemia has been great. I wear it each time I run and I barely notice it is there” – Jessica, London.

“The product is easy to use, certainly not more of a hassle than using a tampon. Since I started using the Efemia, I’ve stopped worrying like I used to. I insert it in the morning, then remove and clean it in the evening, no more limited living” – Kerstin, 54.

“Thanks to the device I can run again. Extremely grateful” – User feedback, QOL study 2019. 

Read Kerstin’s story

“Now I want to share that solution with others.”

“No matter how many kegels I did, I couldn’t get back in control… Since I started using Efemia, I’ve stopped worrying like I used to” 

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It’s time to talk and take back control of your bladder.